Monthly Gross
Break-Even
Net — Trial Period
Net — Month 4+
Who They Are
Owner-operators running infrared sauna studios, cryotherapy centers, float tank facilities, IV drip lounges, or full-service med spas. In the business of charging for passive recovery sessions and actively looking for the next differentiating modality before competitors find it. They recognize a category opportunity and understand session economics intuitively.
Pain Points
Clients become loyal to a single service and stop exploring new offerings
Every competitor now has infrared saunas, red light therapy, and cold plunge
Need the next differentiating technology before the market catches up
Passive, staff-light modalities are ideal — high throughput with low labor cost per session
Need scientific credibility to justify premium positioning and client education
The ROI Story
$999 covers the full 3-month trial. At $35/session, 6 sessions/day, 6 days/week — break-even in 5 days. Monthly gross: $5,418. Net profit during trial: $5,085/month. The trial costs less than most studios spend on a single month of social media management, and generates more than 5x that in net revenue.
Key Messages for This Market
No other studio in your market has this — a genuine and provable category differentiator
Clients who love infrared saunas and float tanks are exactly the audience primed for this
Passive 10-minute sessions (clients may extend up to 30 minutes) mean high throughput — up to 4 sessions per hour while your staff focuses elsewhere
The clinical research gives you months of social, email, and in-studio education content
$30–$40 per session is accessible to your existing client base and priced to encourage repeat visits
The cedar pod photographs beautifully — it drives organic social content from clients
Common Objections
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